Is Steve Jobs holds the iPhone redefined the mobile phone in his hand, but I believe that a lot of people and I, as is all about Smartphone is starting from HTC, so for us, HTC brand means, than has been buried and Nokia smart phones Apple is worse where the opening.
It is, therefore, we will take care of HTC since 2011 began to go downhill and feel discontented and upset, although in terms of products, still feel HTC or HTC, but it errors on the development strategy and product strategy, but noticeable, unwanted.
M9, to sigh its slack
HTC this two years go of detours, and made of wrong and by of lessons, has has many analysis and articles be attacked had, in here author on not more on has, but believes many people also are note to has, see failure HTC of tone in last year second half of began has less off has many, while HTC of main exposure are in first half of, and second half of is basic is domestic phone of world; on the, HTC of income although has been in fell, also Yu fourth quarter fell out has global phone ranking Qian ten, But it on China market of policy has has obviously change, main 2000 Yuan price of Desire 8 get many concern, the series also began became has it of market and shipping main, later is, HTC also oriented global market released has M8 EYE, break has M8 Shang suffered criticized of 4 million pixel Ultrapixel camera, prompted opinion began to has good of side, even for M9 of released saved Xia has ever may most strong of expectations.
But as you by see, this all transition in M9 released Hou on stopped has, which no more big change of machine design, and still low of screen accounted for than, and fuselage added UI added in with of four layer Chin, also has huge and raised of camera and so on, in a praise, and because with Shang has many home produced of industry top technology, and let people again awareness its supply chain background has more powerful of Samsung S6 and S6 Edge before, HTC from M7 began on no lost shed of reputation and goodwill, This one finally no longer belongs to it.
(This is a picture of the M8, as you can see from above the fuselage forehead and Chin tiered combined has reached a frenzied ten stories) Victorias Secret iPhone 5 Case Victorias Secret iPhone 5 Case
M9 at least exposed has HTC two a problem, a is innovation capacity of stop, another is is products thought of paranoid, and this both zhiqian in M7 and M8 Shang also can keep balance, although General sold of didn't so good, can user reputation and recognized degrees are compared high, now M9 to has, although it single see also good, but it more like is M8 of improved paragraph, and not a can carry Ding of new flagship--this is was reminds Samsung in S3, and S4 and S5 Shang take of strategy by harvest of market reaction, but compared with, HTC is clearly not Samsung so plenty of slope space.
(This is a concept design of the M9 to users based on their preferences, it solves the M9 in many ways one of the most criticized problem)
M8s, people do not understand its meaning
If said M9 has HTC himself of insisted, so follow-up HTC of action on more see not clear has, it Yu Qian soon official released has a paragraph M8 of small revision M8s, this paragraph products and M8 of main difference is processor by which of Gao Tongxiao Dragon 801 drop to and Desire 8,261 sample of Gao Tongxiao Dragon 615, also camera also from 4 million of UltraPixal into has 13 million pixel of General CMOS, other aspects is basic no what difference, M8 in the battery and Bluetooth have escalated.
Is apparently, M8s is HTC hope took to fill M9 of high-end, and Desire 8 series in the end two big market middle zone of products, and let we see not understand of is, M8s this name has to had a paragraph current still sale of phone HTC E8, which debut Shi on top with plastic version M8 of title, and also positioning Yu in the high-end market, now HTC took out a name namesake, and market coincide of things, let people completely cannot understanding it wants to do what.
If HTC is going to make the E8 price to sell, then it will certainly take away Desire series, in particular convergence of E8 the quote had the Desire 826 2299 pricing, contribution of shipments, while the former than on the latter.
If E8 discontinued, give way to M8s? But it is a pity, the problem did not end. Don't forget has HTC this zhiqian has on M8 for has once small range upgrade, is Qian paper mentioned of M8 EYE, this paragraph products break has M8 maximum of problem, and than M8s of configuration better, while because products cycle of sake, it in now of price also has below has 3000 Yuan, that is also and M8s of market exists overlap, and this on means with two design as, and configuration disparity but market and parallel of home products inevitable will mutual Bo, This will not only get published only six months M8 EYE position becomes very embarrassed, will bring great confusion to the user.
Only of reasons, may is HTC for M8 mold of cost also no earned back of sake, so also need continues to consumption this a shell, and configuration Shang of reduced, also may is because M8 also has many goods pressure in channel Shang, so to to big brother left with points road, M8s seems is a most compromise of approach, but actually, it is led to has more of complex and uncertainty.
Next, HTC's new, and what's worth watching?
Coming soon, HTC will be released for domestic derivative versions of the M9, the current outgoing message can be as many as three, plus the M9 itself, just this generation of new products would reach four, what is this concept? From 2012 we know that HTC has announced to give up the sea tactics, but now it seems to want to pick up, which may put a present in resources and influence not on enough for cell phone manufacturers, it is difficult to say is a good choice.
Only chance, it should be the HTC can do in terms of price and domestic phone fight recklessly, to take this down more bases, but reference to the previous era M8 confusing and embarrassing situation, nor clearly HTC can evenly distribute these products in the market and position, not belonging to family situation.
"Hammer the phone" is a hammer technologies (Beijing) limited design and development of a high-end Smartphone. Using Smartisan based on customized Android OS smartphone operating system.
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