ysl iPhone case Beaut� partners with Google Cup for airport make-over event
Using Rebecca Mann, Executive Director quick Editorial
Earlier this autumn, ysl iPhone 5 case Beaut� (YSL) introduced the first Online Glass make-up session to air port travel retail. The event ran manufactured by 23 October to 5 November, inside Paris Charles de Gaulle Airport terminal 2 S3.
Travellers were featured make-overs by make-up artists who also recorded the entire session (from your current preliminary consultation to the step-by-step tutorial) with Google Glass. The anyone in the car were then emailed their make-over video later that day.
YSL's Google Glass event in action inside Paris Charles de Gaulle Airport terminal 2 S3
Google Glass catches make-up sessions directly from the school of thought of the make-up artist, allowing a detailed and exact replication of the check out achieved. In addition to their make-over graphics, travellers were also given �before yet after� photographs, plus a detailed range of the YSL products used.
�This multi-touchpoint approach is an exemplary labor where technology meets service, � noted L�Or�al Travel Retail. �With the technology of Google Cup and Yves Saint Laurent Beaut�, the 1 or 2 experience has become a personalised education situation. �
The combination of the two-week Google Glass animation, plus the opening of the brand�s new feminine aromatic perfume
, combined to help YSL break for all of sell-out record, L�Or�al revealed.