Thursday, December 4, 2014

YSL Beauté partners with Google Cup for airport make-over event

ysl iPhone case Beaut� partners with Google Cup for airport make-over event

YSL Quilted Case with Chain Holder for iPhone 5/5S Purple

Using Rebecca Mann, Executive Director quick Editorial

Earlier this autumn, ysl iPhone 5 case Beaut� (YSL) introduced the first Online Glass make-up session to air port travel retail. The event ran manufactured by 23 October to 5 November, inside Paris Charles de Gaulle Airport terminal 2 S3.

Travellers were featured make-overs by make-up artists who also recorded the entire session (from your current preliminary consultation to the step-by-step tutorial) with Google Glass. The anyone in the car were then emailed their make-over video later that day.

YSL's Google Glass event in action inside Paris Charles de Gaulle Airport terminal 2 S3

Google Glass catches make-up sessions directly from the school of thought of the make-up artist, allowing a detailed and exact replication of the check out achieved. In addition to their make-over graphics, travellers were also given �before yet after� photographs, plus a detailed range of the YSL products used.

�This multi-touchpoint approach is an exemplary labor where technology meets service, � noted L�Or�al Travel Retail. �With the technology of Google Cup and Yves Saint Laurent Beaut�, the 1 or 2 experience has become a personalised education situation. �

The combination of the two-week Google Glass animation, plus the opening of the brand�s new feminine aromatic perfume

, combined to help YSL break for all of sell-out record, L�Or�al revealed.

No comments:

Post a Comment